Tuesday 21 June
Organised by:
Asia-Pacific Technology Network
Urquhart-Dykes & Lord
APTN and UDL are delighted to announce the start of a series of seminars looking at issues to do with branding and Asia. In the course of this series, we intend to look at branding issues faced by western companies doing business in Asia, as well as the issues faced by Asian companies as they seek to develop global brands of their own.
Chair
Speakers
Commentator
Location: CIPA Hall, 95 Chancery Lane London WC2A 1DT
Nearest tube station: Chancery Lane
Timing: Registration from 17:00: seminar from 17:30 - 19.15 (followed by refreshments)
Pricing:
To Register your interest- please send your details (name, institutional affiliation, email address, phone number - and the category you come under) to biz22@aptn.org
Martin Bloom
a former corporate strategist at Unilever and with 25 years experience in strategic partnering, technology commercialisation and business strategy, is an active and successful private venture capitalist investing in technology and life sciences companies in both the UK and the US. Martin is actively involved in China, as well as in India.
1. Martin is Chairman of ReneSola, the Chinese solar wafer manufacturer based in Zhejiang Province. We listed the Company on AIM on 8 August 2006 (SOLA.L)), raising US$50 million at a market capitalisation of US$150 million; its value is now over US$1 billion. ReneSola has been profitable and has experienced rapid growth since it started trading in 2005. The Company was recently voted “IPO of the Year Company”? At the Quoted Company Awards 2007. 2. Martin is Special Advisor for Asia and a Board Member international telecom and media convergence venture capital fund, Argopolo Capital Partners. 3. Martin is UK-Chairman of the UK-China Venture Capital Joint Working Group, established by the British and Chinese Governments in January 2005 to foster collaboration between the venture capital and private equity industries in both countries, and launched by Gordon Brown, the UK's Finance Minister, during his official visit to Beijing in February 2005. 4. Member the Advisory Board of a UK and Chinese government-funded collaborative programme that brings together a number of UK and Chinese universities for joint research projects. Martin has a B.Sc. (Soc.Sc.) Honours in Economics from the University of Southampton and an M.Sc. in the History of Science jointly from Imperial College and University College, London.
Mac Cato
has a fifty-year perspective on global branding. He was the founder of Cato Johnson, a global creative marketing firm, acquired by Young & Rubican, later merged as Wunderman Cato Johnson. Wunderman is now one of the world’s foremost Consumer Relationship marketing agencies and a major player in China. Mac also started Cato Gobe and helped build Desgrippes Cato Gobe into a global creative force. Still active as a strategic consultant (www.catodangoor.com) he concentrates mostly on his writing.He is the author of Go Logo! A handbook to the Art of Global Branding. 12 Keys to Creating Successful Global brands. Currently, he is completeing work on the next book in the series, Go Logo China! A Handbook to the Art & Science of Emotional branding. His clients have included such global branders as P&G, Unilever, L’Oreal, Coca Cola, Philip Morris, Nissan, Ford, Mercedes Benz, Diageo, Heneken, and many others.
Dr Lizbeth Navas-Alemán
Socio-economist with ten years' experience in consulting, training and academic research on industrial development. Lizbeth has carried out research on governance and upgrading issues in global and national value chains, compliance with labour, environmental and quality standards and local systems of innovation. Recent research interests include 'multi-chain' strategies for upgrading, particularly functional upgrading (design, branding, marketing and other high-value added activities) in the global South. Current geographical areas of research are Latin America and China.
Selected Projects and Recent Work
Alison Simpson
BSc Microbiology - University of Aberdeen CPA EPA MITMA ETMA
Entered profession in 1989 Alison joined UDL in 1989 and qualified as both a patent attorney and a trade mark attorney. She became a Board Member in 1999. On the trade marks side, Alison advises clients on all aspects of acquisition, management and exploitation of trade marks. She has particular experience in trade mark availability searching and freedom to use advice and also in oppositions at both the British Registry and OHIM. She is the contributor to the United Kingdom law section of the INTA World Trademark Yearbook. Alison also works in the patent area and advises clients in the life sciences field, particularly in relation to biochemical or biological subject matter. She has extensive expertise in foreign filing strategies and requirements.
Louis Turner
is the Chief Executive of the Asia-Pacific Technology Network - a network which has developed from a series of around 30 annual high- (often ministerial-) level High Tech Forums which he ran between the UK and various countries in Asia (Japan, Korea and China) between 1986 and 2005. Half these conferences were run out in Asia (Tokyo, Osaka, Kyoto, Shanghai, Beijing, Seoul etc) leaving Louis with a detailed overview of the dynamics of high-tech industries throughout the region. Since 2005, he has focused on developing the potential of the underlying network of people who are actively interested in Asian high-tech developments. He has multiplied the worth of this network through the use of social networks, particularly LinkedIn, and has carried out over 15 due diligence projects focusing on the background to potential deals across the region. He has found that his broad regional experience, and his understanding of the global dynamics of a wide range of industries, has made him adept at identifying and approaching people in this widened super-network, then turning these approaches into meaningful responses. He is also occasionally called upon to help fix up appointments for visiting missions from the region - most recently on behalf of the Chinese Academy of Sciences, In the course of a long career primarily involving Chatham House (the former Royal Institute of International Affairs), he has written over 10 books and monographs on various aspects of the world economy, with his first book focusing primarily on the rise of Asia coming out in 1978. He currently underpins his networking expertise by running 30 or so London-based evening seminars a year on various aspects of Asian technology. His Asia-Pacific Technology Network Group within LinkedIn now numbers over 850 people from all over the globe.