The Asian challenge in Design: the place of China, India and Korea

 

Monday 12 July 2010

Hosted by: Kilburn & Strode LLP
Co-organisers Asia-Pacific Technology Network & R&D Society

Chair

  • Frank Peters, Chief Executive, Chartered Society of Designers & The Design Association

Speakers

  • Joseph O'Connor, Director Cocoonid Ltd
    • “How Designed in China has come to be and what the future holds.”
  • Anab Jain, Director, Superflux Ltd
    • "Reflections on the Indian Scene"
  • Philip Phelan, Product Design, Design Development, Phelan Associates
    • "Reflections on Korean industrial design

China has long applied the phrase “with Chinese characteristics” to impress on those within and without China the fact that it’s path of development is extremely complex, and one that must be walked with an acceptance that what may have originated elsewhere in Theory they intend to make their own in Practice. Joseph O'Connor's presentation intends to cut through the common misconceptions surrounding China's growing market for Design, Innovation and Application of new technology, and provide a practical insight into design opportunities in China. The seminar will then go on to look at design developments in India and South Korea, asking whether China is unique in its approach to design, or whether other Asian countries will become design power-houses as well.

Location: Kilburn & Strode, 20 Red Lion Street London WC1R 4P
Nearest tube station: Holborn
Timing: 17.30 - 19.30 - followed by refreshments
Pricing:

  • Free to Kilburn & Strode clients and APTN/R&D Society annual subscribers
  • £40 + VAT (Executives)
  • £20 + VAT (Asian citizens/institutions, officials, executives from Small Companies)
  • £10 + VAT (Academics),
  • Free for the Media.

Joseph O’Connor FCSD
As a Fellow of the Chartered Society of Designers, I aim to build capable design teams, produce work of excellence and increase the standing of our profession within the UK and throughout the world. My extensive UK Design and Management experience allied with living and working in the Far East, with Chinese and International Corporations has put me in a unique position of being able to advise decision makers at the highest levels, manage international design teams and service multinational corporations.
CHINESE EXPERTISE
Worked within Chinese Government agencies in Beijing, (Ministry of Science and technology, Beijing Municipal Government, China Industrial Design Association), tasked with the Design Direction of Industrial Design companies, raising the level of design quality and increasing the awareness of innovation at Business, Manufacturing and Governmental level through:

  • Advising Chinese Government officials and departments on Design and Innovation policy
  • Addressing major economic conferences such as APEC 2004 on the importance of Design and Innovation
  • Public lecturing and private mentoring at China’s main Design Universities
  • Publicizing design awareness in Chinese national economic press
  • Project based design consultancy to some of China’s largest companies including Haier, Lenovo and Midea
  • Design Direction of 3C Design Department of NOVA Design (Shanghai), Asia’s largest design consultancy
  • Creative Design Direction for major international clients including Siemens, Johnson & Johnson and Aearo.

CAREER HISTORY

  • COCOON INNOVATION AND DESIGN Innovation Consultant Oct 08 - to date
  • PEARSON MATTHEWS Head of Design June 07 - Oct 08
  • IDC (BEIJING)/ NOVA DESIGN (SHANGHAI) Design Director July 03 – Nov 06
  • CONRAN AND PARTNERS LTD Product Design Associate Nov 99 - June 03
  • SEBASTIAN CONRAN ASSOCIATES Associate Director March 94 - Oct 99
  • FM DESIGN Prototype maker July 90 - Nov 93

Anab Jain,
Director, Superflux Ltd: Educated in India, Vienna and London, Anab is the Founder of Superflux, a company researching and designing new interactions at the intersection of people and technology. She has more than seven years of experience in interaction design, research and film, having worked on strategic and speculative technology projects for a wide range of businesses, think-tanks and research organisations including Microsoft Research, Nokia and the Design Council. The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Anab has also presented her work at MoMA, New York, Apple Computers Inc, LIFT Geneva and SIGGRAPH LA amongst others. Recently she created the 'Power of 8' project which brings together scientists, urbanists, educators, and permaculturists to imagine optimistic futures. With a relentless curiosity for communities, her work in India involved spending time co-creating banking systems for earthquake victims, designing games with street children who sold their blood for a living, producing the award winning film 'Journeys' about commuting tribulations in Mumbai and offering her personal wifi to neighbours and passersby

Philip Phelan
Philip is Managing Director of Phelan Technology and the related Phelan Associates which focus on Branding, Product Design and Engineering Development, Interaction Design, Product Sourcing and Supply. They provide clients with a full set of services under one brand, to replicate as closely as possible an in-house design experience. Clients come from the telecoms sector, including RIM (maker of Blackberry), consumer electronics (Pioneer, NDS, Universal Electronics), Interactive installation (Science Museum and National Grid Plc ), pet care (PAC), pharmaceuticals and healthcare (Ecobrands and Nature’s Only), luxury sector (Waterford Wedgwood/Alessi).

Earlier in his career, He worked in Philips Design’s Interaction Design Group in their Eindhoven, Nederlands Design Centre, in a team that was prototyping a new bedroom based AV system. This was a unique experience as they worked solely on a unique new product that had never had any market visibility before. A subsequent version of this was built into Philips’ product roadmap and he is a co-patentee on this technology.

Before that (and of particular relevance to this seminar), he worked for LG/Goldstar Design. Philip was selected by LG to set up their European Design Centre as part of a three man team. This was a state-of-the-art research facility in Dublin’s software belt. He worked there, on defining LG's product lineup design, interaction design and marketing design support for their European product lineup in TV/Audio, Office Automation and White goods and travelled extensively throughout their European Sales Offices and Manufacturing Divisions in Korea and Europe and forged close contacts with both.Senior Product Designer. For LG Electronics, he was then given the challenge of setting up a new European Corporate Identity through Product Design (CIPD) to define the product aesthetic of the new LG brand and appointed new designers to focus on new product lineups that reflected this. Philip designed concepts for the upcoming LCD, digital camera and telecoms products that were to emerge as part of this renewal and for which LG are most famous today. He set up meetings between LG and common-ground European brands to discuss OEM branding opportunities with companies including Benetton and Swatch. He initiated research into new audio and telecoms applications for upcoming technologies in streaming MP3 through a liaison with Dublin Institute of Technology. He also helped factories and sales offices to roadmap future lineups based on current and future technology