Asia and the Interactive Web - lessons for the UK (Paying Evening Seminar)Hosted by Kilburn & Strode Organised by: Asia-Pacific Technology Network Go down to the bottom of this email for details of APTN's Privacy Policy Speakers:
The world is undergoing a major economic and political power shift. China and other Asian countries are moving beyond their previous roles of “workshops of the world” to become key players in the international business arena. Internet communication and social media are at the very core of this transformation. India is home to a number of innovative social networks. China has the world’s largest internet population and ranks number one in terms of online content creation. Nearly 60% of the country’s purchase decisions are influenced by user-generated content like blogs and discussion boards. This presentation will provide participants with:
Location: Kilburn & Strode, 20 Red Lion Street London WC1R 4P
Silvia Cambié is a cross-cultural communicator and a journalist. Her career includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications for Brussels-based international trade associations. Silvia runs Chanda Communications and monitors global internet trends for clients, advising them on the integration of social media with conventional communication channels. She consults for organisations such as the European Parliament, the USAID, the Chilean Economic Development Agency and the Aga Khan University. Silvia is fluent in five languages and blogs about the cross-cultural communication challenges facing the business world at XCulture (www.chandacom-xculture.com), which is read by 10,000 each month. Silvia serves as a Director on the International Executive Board of the International Association of Business Communicators (IABC), a worldwide network of public relations and communications professionals. She is a recognised public speaker and has addressed audiences around the world, including Malaysia, Russia, South Africa, Dubai, US, France, UK and Spain. She is the author – together with Yang-May Ooi - of “International Communications Strategy - Developments in Cross-Cultural Communication, PR and Social Media” published by Kogan Page and nominated for the FT Goldman Sachs Business Book of the Year Award. Yang-May Ooi is a business writer and social media specialist. She has worked with solo professionals, small businesses and non-profits in the UK to develop and implement their social media strategies. She is co-author, with Silvia Cambie, of “International Communications Strategy”, published by Kogan Page and nominated for the FT Goldman Sachs Business Book of the Year Award 2009. With a background in law, Yang-May also works part-time at a financial institution in the City of London, where she manages the company’s blog, aimed at the financial sector. She speaks regularly on social media and has addressed audiences at the Copyright Licensing Agency, London College of Communications, Institute of Directors, London Metropolitan University and also in the museums and heritage sector. She is a member of the International Association of Business Communicators, Pan Asian Women’s Association and the Society of Authors. She blogs on culture, writing and social media at Fusion View (www.fusionview.co.uk). She is currently working on her second business book which focuses on social media strategies for small businesses and non-profits.
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