Thursday, 9 October 2008
(Hosted by Channel Four)
(Organiser:International Institute of Communications UK Chapter)
(Supported by:Asia-Pacific Technology Network)
Location: Channel Four at 124 Horseferry Road, London SW1P 2TX
Timing: 4.30pm for a 5.00pm start
Pricing: free to IIC members and £30 to non-members
To Register: To receive registration instructions please email m.beschorner@iicom.org with UKCH06 in the subject heading
Further details on IIC and this event: Updated information will be made available at www.iicom.org
Can new media deliver on reach and impact? Can content on digital media get to harder-to-reach groups in ways that traditional media can’t? How does the content provider draw audiences to their material in an increasingly fragmented media environment? Do big brands matter in the digital space?
Dr Tanya Byron, consultant clinical psychologist, and author of the Byron Review, will chair the panel of expert speakers:
Adam Gee, Commissioning Editor, New Media, Channel 4
Karla Geci, Marketing Manager, Bebo
Lina Nisbet, Strategic Communications Advisor, Home Office Marketing Unit and
Jon Watts, Co-founder of digital strategy consultancy MTM London
BOOK BY MONDAY 6 OCTOBER